FOG Ammunition - Case Study
FOG Firearms was investing thousands of dollars in custom packaging for each of their ammunition product variants. Caliber, number of rounds, brass type, grain, item number, lot number, and muzzle velocity were printed on the box. The wide variation of ammunition available from their suppliers made it impossible to predict how many boxes to print. This caused waste due to printing boxes to contain ammunition that , later, was only available in reduced quantities.
- Print full-color, variable data labels
- Label color profile must match packaging
- Must be easy-to-use
The Memjet-Powered Solution
The Afinia Label L801 provided the flexibility, quality, and ease-of-use required for their dynamic and growing business. First, they designed a variable data label containing logos, images, text, and bar codes. Next they created a color profile to match the distressed texture and color of the multi-product boxes. Done, and done. Now FOG Firearms and quickly respond to requests from their growing retailer customer base.
Return on Investment
Product packaging inventory waste has been virtually eliminated due to the L801’s ability to print high-quality labels to match box color. The L801 will pay for itself in a few months.
Our suppliers’ inventory availability varies so much that we were left with large quantities of preprinted retail boxes when the specifications changed. We decided to invest in multi-purpose boxes and identifying the product by affixing variable data labels … The print quality of the L801 and color profiling software is so good that it’s hard to tell where the box ends and the label begins. We are saving thousands of dollars..”
– Diana Pratt, Owner — FOG Aummunition