Michele Mahmood is the Co-Owner of CertiFresh Cigar in Robbinsdale, MN. CertiFresh Cigar uses patented technology to create a perfectly humidified environment for cigars with their special packaging. The guaranteed fresh cigar pack is then personalized for the customer. They can now retail cigars as easily as selling a bag of potato chips because no humidor is required. CertiFresh Cigar’s typical customers are golf courses, casinos, and corporations.
Judging the Cigar by its Cover
We may be told in love and life that “looks don’t matter,” but in sales and marketing, it is clear that image is important. Mahmood is especially aware of this fact:
“We have partnered withthe finest cigar manufacturers in the world. Once repackaged, it’s very important for them to have their product look as high-end and impressive as the original.”
CertiFresh shows a sample of their patented-technology packaging and high-quality, customized labels.
Prior to purchasing the Afinia Label L801 Color Label Printer, CertiFresh Cigar had a desktop inkjet printer that they described as “very limiting.” “The L801 printer and Memjet technology has changed the way we print. We can now print labels to be applied directly onto a tube, whereas before we were limited to flat stock of a certain size,” explained Mahmood. “Now, we are using tag stock and label stock… we can do basically anything with this printer. It will cut for me, and it will roll for me. It has taken our business to a new level!”
Picking Printers
“We chose the Afinia L801 Color Label Printer because of its speed and print quality. The brightness, the color, the sharpness… This will kick out 60ft/min onto a roll and the color is perfect. That’s mind blowing to me!”
Not only has Mahmood appreciated the speed and quality, she also is thrilled at the L801’s ease-of-use. “Using the printer has been very easy for me. It is low-maintenance, the technology is great, and it’s very easy to use.”
Substantial Savings
Between the L801 printer’s user-friendliness and its industry-leading printing speed, CertiFresh Cigar is saving time, big time. “The return on investment is terrific. The time savings alone is incredible, but the money that we save on ink is substantial.”
“The orders we receive are not always for a large amount of cigars to be custom labeled. There are times that we need to print 1,000 labels, and times we need to print only 20.”
“We are very customer-oriented and give them exactly what they need. The L801 printer has made an enormous impact on our business, allowing us to print faster and save money. Time is very important to us, and knowing that I can get the labels printed quickly for fast turn around is amazing. We are in control of our printing now.”
Crazy for CertiFresh Creations
“Our customers are going absolutely crazy. They love what we are creating for them. Everything that we do needs to be the best of the best. The Afinia Label L801 Color Label Printer has enabled us to do that – to create the ultimate prestigious image we’ve been wanting to give our clients with our product.”
“I would recommend this printer to anyone who needs to be in control of their printing. Large or small runs can be done on your schedule, not someone else’s. The technology is amazing. It is high-end, cutting-edge, and second to none. It has changed our world!”
One of CertiFresh’s high-quality labels created for a customer.
The Memjet-powered L801 printer produces vivid, personalized labels for CertiFresh customers.
