California Label Products - Case Study

Location: Los Angeles, CA

The Situation

California Label is a flexo shop that specializes in printing variable data tags. They were printing tags in two runs and wanted to eliminate one pass by using a digital printer and variable data software.

Solution Requirements

  • Eliminate inventory of preprinted stickers for clients
  • Create client-branded variable data tags in one pass
  • Convert to a digital press

The Memjet-Powered Solution

The Afinia Label DLP-2000 and Wasatch SoftRIP software delivered exactly what California Label Products required eliminating the need for plates and creating variable data tags in one run.

Return on Investment

With full-color jobs, there is no longer a need to make plates and in runs that have many variables, the company has seen savings of up to 50%.

We used to reprint lots of flexo stock. It was expensive to inventory branded stickers for our customers and then run them, a second time, through a thermal printer to add variable information. The L801 can accomplish those tasks and it has virtually eliminated the need to inventory hundreds of thousands of labels. That expense is gone. Now we only stock blank tags and labels.”
Nicolas Garcia, Vice President of Operations — California Label Products

Before

After

They had to inventory large amounts of pre-printed labels for their customers.
No client-specific inventory is required. They only inventory blank label stock.
They would run client-branded labels on their flexo machines and run them through again to add variable data.
Now, the entire process can be accomplished in one pass.
A flexo press would have to be set up by a pressman and labels printed.
An office worker can print the labels on the L801 with minimal setup and substrate waste.

Stickers Inventory Reduced California Label Products case study video