Mastercraft Labels - Case Study

Location: Eden Prairie, MN

The Situation

Mastercraft Labels has a number of 8-color flexo presses and wanted to improve their label proof creation process.

Solution Requirements

  • The proofs had to look just like what would be produced on their flexo presses
  • Proof deliveries had to be faster
  • Proof deliveries had to be less expensive

The Afinia Label Solution

The Afinia Label L801 and Wasatch SoftRIP software was the perfect combination for Mastercraft Labels. Within a short period of time, color profiles were created that matched the output from their flexo machines. Because of that capability, they are able to turn around customer proofs without the expense of creating plates. They can also respond to their customers’ needs for short-run, quick-turnaround labels, which keeps their customers from seeking out other printers to satisfy that need.

Return on Investment

The return on investment increases with the number of
colors needed in the label proof. The L801 is a digital printer, so no plates are required and design changes can be made easily. Mastercraft has also been able to take advantage of the profitable, short-run, quick-turn label market

The Afinia Label L801 is very effective for serving our clients’ “crisis” label needs and flexo digital proofs.”
– Dave Shirley, Vice President — Mastercraft Labels

Mastercraft Labels Inc logo - Afinia Label case study



A number of flexo plates had to be created for each proof.
No plates necessary, saving hundreds of dollars.
The slightest design change would necessitate the creation of one or more plates.
Design changes can be made on-the-fly without plates.
A flexo press would have to be set up by a pressman prior to printing the proofs.
An office worker can print the label proofs on the L801 with minimal setup and substrate waste.