Client Overview
Business Name: Roasti Coffee Co
Location: Edmonton, Alberta, Canada
Experience: 8+ years of roasting coffee and selling products at retail
Products: Branded and white-label coffee products
Challenge: Outgrowing manual label production methods like hand-cut sheets and laser printing
By moving away from time-consuming manual methods, this Edmonton-based roaster gained speed, consistency, and a more polished brand presentation. With support from Neumann Marking Solutions, they now print hundreds of high-quality labels in minutes—supporting both retail and white-label production.
The Challenge
As the business grew, their traditional labeling process — printing on sheets and manually cutting labels — became a bottleneck. Increased order volume and diversification of product SKUs made the old process inefficient, time-consuming, and inconsistent in quality.
The Solution: Afinia L701 Digital Color Label Printer
With the need for scalability and professional presentation, the business adopted the Afinia L701 Digital Label Printer.
This solution enabled:
- Rapid label production: Hundreds of labels printed in minutes
- High-quality output: Crisp lettering and vibrant designs enhanced brand presentation
- Time savings: Freed up staff from hand-cutting and manual feeding
- Flexibility: Easily switches between branded and white-label designs
- Scalability: Supports both retail and bulk operations
Key Features of the Afinia L701 Digital Color Label Printer:
- High Quality & Resolution
Get all the benefits of Memjet in a consolidated form factor. Memjet’s stationary “waterfall” printhead technology allows for blank label material to move quickly through the printer while maintaining excellent print resolution. Print at up to 1600 x 1600 dpi for vivid, eye-catching labels. By using CMYKK, the L701 offers exceptional color and rich blacks, giving you the ability to print with excellent contrast. - Included Unwinder
The L701 includes a unwinder attachment that accepts rolls up to 6 inches (150 mm) in diameter. Roll media is consistently and evenly fed media to the printer. - Fanfold Media Support
The L701 comes in a variation that is perfect for use with fanfold media. Simply place a stack or box of inkjet-compatible fanfold labels behind the printer. Feed it in as normal, and print. A clean stack of finished labels is created as the first few fall into place. - Low Label Costs
The Afinia Label L701 holds five large 200mL ink cartridges to support mid to long runs while reducing per-label costs. You can send us your artwork to see how much you can save, or see how the L701 (or another printer in our line) has a great return on investment.
View L701 Digital Color Label Printer Product Page
Since the integration of the L701 Digital Color Label Printer, Roasti Coffee Co has achieved:
- Improved Production Time: Reduced from hours to minutes
- Better Label Quality: Improved professionalism, sharper print, better shelf appeal
- Operational Efficiency: Faster fulfillment, less labor-intensive work
- Customer Impression: Competitive edge due to clean, consistent, polished packaging
Working with Neumann Marking
The company partnered with Neumann Marking Solutions, a local distributor of the Afinia L701 Digital Color Label Printer. Neumann Marking Solutions is known for:
- Prompt, knowledgeable service
- Support in selecting the right print media
- Ongoing assistance as branding needs evolved
“Being able to work with a local company that is interested in making sure that we are presenting ourselves the best that we can has been great.”
For more information on how our dealer network can connect you with local support tailored to your region and language, contact us today. We’ll help you find a dealer who can provide the expertise and personalized service you need.
Conclusion
By upgrading to the Afinia L701 printer, this small-batch coffee roaster significantly improved label production — gaining efficiency, elevating brand appearance, and enabling growth.
