The Secondary Label (R)evolution: Reduce Mis-Picks With In-House Color Label Printing (Industrial Labels)

The barcode has been around for 40 years. It revolutionized industrial labeling, warehouse management, product logistics, and asset tracking. As helpful as barcodes have been, there is a fundamental limitation: People cannot read barcodes, which causes costly errors in product stocking and order picking.

In a 2013 study, Intermec (a division of Honeywell) determined that, on average, a distribution center loses $390,000 annually to mis-picks. It has also been estimated by MWPVL International that of the various reasons mis-picks occur, 30% of these errors (about $117,000) are due to picking the wrong item.

Prime labels are the eye catching, colorful labels you use to make your product stand out on the shelf. Secondary labels (or Industrial Labels) are the less colorful, utilitarian cousins to prime labels. These are the barcode labels that go on a case and a pallet to identify products, handling information and shipping instructions. While not as flashy and colorful, they are just as crucial to a company’s bottom line by ensuring products are picked, tracked, counted and shipped correctly.

What Can Color Do For You?

Until now, barcodes were limited to single-color thermal printers because of speed and cost. But the Afinia Label L801 Color Label Printer revolutionizes barcode printing. Its durable inks, full-color capability, and low ink cost per label make it the next step in the evolution of the barcode. Now, labels can be combined with color-coding and full-color graphics. This not only cuts down on errors by making products more easily recognizable, it also presents a more professional look for your product, your brand and your organization.

Best of all, these labels can be printed in real time. The L801 Color Label Printer can be integrated with ERP and MRP solutions to automatically print the label the right way, right away. Additionally, the roll-to-cut print feature allows tags and labels to be printed just-in-time, for secondary labeling.

Color labeling also helps downstream as products leave your plant and head to distributors and retailers. More often, color-coding is becoming a requirement to quickly and easily sort products by size or type and to make it easier for the end user to purchase the right item quickly.

Afinia L801 = Rapid ROI

With mis-picks potentially costing almost $10,000 per month, the $7,995 Afinia Label L801 Color Label Printer not only pays for itself in less than a month, but continues yield ROI year-after-year. Our label solutions resellers have helped many organizations implement systems that improve workflow, decrease errors, reduce inventory, and increase profits. Find out how the Afinia Label L801 Color Label Printer can help with supply chain labeling by visiting us online at, by contacting us at [email protected] or toll-free at 888-215-3966.