US Labels Market Trends: Flexo and Secondary Labeling

A recent study from ReportLinker provides positive news for the labeling industry. Their research forecasts US label demand to approach $20 billion in 2019. They’ve also seen trends in specific areas of label printing, including flexography and secondary labeling.

Flexo Turns to Digital for Faster Production and Flexibility

Afinia Label DLP-2000 Digital Label press

The Afinia Label DLP-2000 Mini Digital Label Press

According to ReportLinker, digital label printing will outpace flexography. Although flexo is a common printing technology, digital label printing shows numerous advantages over flexo, making it a desirable option for label converters and printers. Among these advantages are  decreased lead times, lower costs, and increased design flexibility. You can read more about Afinia Label’s equipment advantages when compared to flexo/Indigo on our blog. The Afinia Label DLP-2000 Mini Digital Label Press is a great option for flexo users looking to take advantage of the benefits of digital label printing.

Secondary Labeling On the Rise

Another applicable trend noted by ReportLinker is the growth in secondary labeling. Their research finds that secondary labeling, along with mailing and shipping applications, are seated to be the fastest growing market for labels. We wrote about the Secondary Label (R)evolution last year, expanding on how color secondary labels can revolutionize the industrial label industry by reducing costly errors in product stocking and order picking. The Afinia Label L801 Color Label Printer would be a top choice for those looking to take advantage of color and low-cost secondary label printing.

Afinia Label Secondary Labeling


Label images courtesy of Vivid Data Group, LLC –

Taking Advantage of Market Trends with Afinia Label

Choosing an Afinia Label solution can help your company take advantage of the growing market by increasing your ROI. Our products produce high quality, professional labels while maintaining low cost of ownership, keeping you (and your customers) happy. Let us prove our products’ value to you: send us your art file and we will send you a sample of your label, along with the actual ink cost. You will be pleasantly surprised by both of them.

Need more information? Contact us, and we’d be happy to tell you more.